SUNSHINE BUSINESS ALLIANCE BY TREE OF LIGHT
Steven Horne and his company, Tree of Light Publishing, have helped hundreds of Nature's Sunshine Managers build successful NSP businesses during the past 20 years. And we'd like to help you succeed, too.
Consistently, NSP Managers have reported that education helps build their businesses, which of course is why we do what we do But, what you may not know is that the two educational tools that most top NSP Managers consistently report as the most effective are:
1. Hosting regular monthly educational meetings (typically called Herbal Hours) and
2. Keeping in contact with customers through a monthly educational newsletter.
That's the good news. The bad news is that these activities take time; time that many of us don't have.
That's why we developed our Sunshine Business Alliance. As an Associate of the Sunshine Business Alliance, we do the work of researching, writing and preparing a monthly newsletter called Sunshine Sharing, a monthly Herbal Hour on DVD with Steven and other experts in the field and other helpful tools, so that you can concentrate on other aspects of your business.
Do these tools work?
Don't take our word for it, hear what these NSP Managers have to say about our program.
Hi, I'm Deb Kitt. I am a first level Manager with Nature's Sunshine Products. Sunshine Sharing and the videos and handouts has helped me immensely. I was interested in doing classes, but it took many hours for me to do the research and put 1 class together. Steven's gold associate program does all of this for me. The information is top notch and I have gotten wonderful comments from my customers who have attended an herbal hr. video. I was a little timid and unsure of myself when I first started in natural health. The videos continue to teach me so much, I can pass this important information on to others. It has really helped my self confidence.
This Is Laura Lewars and John Vigliotta. Steven Horne's materials have helped us in so many ways.
1. The Sunshine Sharings are wonderful. In fact, I just added 50 more every month to my membership. Every month when they arrive I read them then add a few pages of my personal newsletter and mail them out and it is a definite sales booster. Sales tend to jump the following week every month.
2. As I mentioned previously the Comprehensive guide is fantastic.
3. As a gold associate, I find the Herbal Hour videos to be a great, no hype form of education, but they are not stiff. And they are mildly entertaining.
As far as the business coaching goes I think it's a great idea. I try to listen to the calls whenever I can.
Our Monthly Marketing Themes Give You an Opportunity to Attract New Customers Each Month
As a Gold or Silver Associate in our Business Alliance, we create a monthly marketing theme for you. Our themes are built around specific products and health issues. Our themes are seasonal in nature and designed to give you the chance to attract customers who have concerns in these areas. To help you promote each topic we create a four-page newsletter, Sunshine Sharing, you can use as a mailer or handout for customers. Sunshine Sharing is designed to be a folding self-mailer, with catchy copy on the outside. You simply insert any announcements or additional material you wish people to have inside.
We also create an Herbal Hour DVD featuring Steven Horne, and other guest experts, who talk about the month's topic. The video is professionally recorded with high quality lighting, sound and graphics. Handouts are provided with each video, which can be duplicated and passed out. In addition, we provide Gold Associates with a copy of the PowerPoint slides they can download from Associate area of the website.
But, we don't stop there.
We also provide Associates with 4-8 pages of product handouts they can use to promote the primary products we discussing that month. We also provide Associates with a printed copy of Nature's Field (before anyone else gets it electronically), a convenient order form for that month's products (which they can include with the newsletter) and a flyer to promote that month's Herbal Hour and theme.
In addition, we have two teleseminar calls each month. The first, our Meet the Experts call, features Steven or other experts on the monthly topic. It provides you an opportunity to ask questions about the month's theme and better educate yourself. The second teleconference, our Gold Mastermind call, is a brainstorm and discussion session about business-building ideas. On this call, Steven shares marketing and business training from books and classes, and other NSP Managers share their ideas, problems and business-building secrets.
Here are more comments from some of our current Associate members.
Hi, I'm Beverly Claussen in California. I'm a Manager with Nature's Sunshine products. I believe TOL has created a wonderfully useful package, so I became a Gold Associate and receive the Sunshine Sharing, Herbal Hour DVD, Nature's Field, and am able to attend or listen to the 'Meet the Experts' calls - all for one very reasonable price. I appreciate how Steven has combined all these tools on a single topic in the same month. I make sure that the business builders in my successline know about them even if they're not ready yet, just so they have the information. The Gold Associate Package is definitely worth the investment.
My name is Jackie Stevens, I am a Nature's Sunshine manager and have been with NSP for 11 years. Recently my NSP business went from being a hobby to a "real" business. I have participated in the Business Coaching Program all three times and learned something new each time. Since the calls started, I started holding monthly Herbal Hours and send monthly newsletters (Sunshine Sharing). I have learned to create some attention-grabbing postcards and flyers. I have gained more confidence in myself and feel that I am ready to educate others on health improvements (even though people have told me this for a long time). I use the handouts at my Herbal Hours and during consultations. The videos provide and instant class. These are great tools and easy enough for anyone to use.
A Complete Package of Convenient Marketing Tools Delivered to You Every Month
Here is an overview of the items you'll receive each month if you become a Sunshine Business Alliance Gold or Silver Associate
50 News
letters
100 News
letters
Here's a more detailed description of the tools we have available for you.
Sunshine Sharing aa
Sunshine Sharing, is professionally researched, written in a style that is interesting, informative and easy-to-read, then professionally formatted and printed. Over 200 NSP Managers have been purchasing and using our Sunshine Sharing newsletters for the past 16 years. Many report it is one of their best business-building tools.
However, recent changes have made Sunshine Sharing an even more effective educational and business-building tool. We've altered the layout, started creating marketing-oriented, attention-grabbing headlines and otherwise improving Sunshine Sharing as a marketing tool.
Nature's Field aa
Associates receive this printed professional herbal journal which contains an articles on the month's theme. Nature's Field is also available for free as a downloadable e-zine.
Handouts aa
Customers appreciate product handouts. In fact, they often help customers make the decision to purchase, because many people need to read something in order to feel it is credible. So, each month we produce 4-6 pages of handouts. We send you a printed copy of each handout and you can also download them as pdf files so you can email them to people.
The handouts have a place for you to stamp your contact information so people can get a hold of you.
Herbal Hour DVDs a
Because Steven Horne started college as a broadcasting major, he has a lot of experience working with video, making him very comfortable in front of the camera. As a result, Steven's Herbal Hour DVDs aren't just poorly shot recordings of live lectures, they're actually produced inside a broadcast quality TV production studio, with professional lighting and sound. They also include graphics, illustrations and other visual aids to make the videos more informative and enjoyable.
Each video comes with a set of handouts you can pass out. Some people simply watch the videos and develop their own presentation for their meetings. Others watch all or part of the DVD with their group then host a discussion and/or question-answer session. Copies of the slides are available for download from the web site for teaching the class yourself.
However you chose to use them, the Herbal Hour DVDs allow you to host a highly informative monthly meeting where you can educate customers about your product. (And we've done all the research and prep work for you, including preparing a flyer to advertise your meeting.)
Meet the Experts Calls a
Our Meet the Experts calls are held at the beginning of the month. Each call has a short presentation (20-30 minutes) on the months topic, and occasionally feature guest experts. This is followed by a question and answer period of anywhere from 30 minutes to a full hour, depending on the number of questions. This is your opportunity to get any questions you have about that month's topic answered, so you can feel confident in talking to people about the topic.
The calls are recorded and the audio is posted to the web site, where Gold Associates are able to download it if they missed the call.
Gold MasterMind Alliance Calls a
On this call, Steven shares marketing ideas and tips, discusses upcoming topics and marketing ideas. This mastermind group also allows members to share success stores and business building tips with each other.
Gold and Silver Associates Also Regularly Receive Special Offers and Discounts aa
As a Gold or Silver Associate with Tree of Light, you're one of our most valued customers. So, we like to offer you additional discounts on specials and other promotions that our regular customers don't receive. And, we're always looking for ways to offer extra value to our extra-special customers.
a Gold Associate Membership
If you want to participate in the complete Sunshine Business Alliance as a Gold Associate you'll receive:
- 100 copies of Sunshine Sharing
- 4-8 pages of Product Handouts on the monthly marketing theme
- Access to the Associate Area of the Tree of Light web site, where additional handouts, PowerPoint Presentations from the Herbal Hours, emailable pdf files of the handouts and back issues of Nature's Field will be available
- Printed delivery of Nature's Field
- Right to purchase additional copies of Sunshine Sharing and Sunshine Sharing Back Issues at $5.00 per bundle of 25 copies (Non-subscribers can't purchase back issues of Sunshine Sharing)
- The monthly Herbal Hour DVD complete with handouts
- A flyer to promote your monthly Herbal Hour
- Right to purchase additional Herbal Hour Videos at $17.95 each (Regular Price is $29.95)
- Monthly Meet the Expert Teleconference call and web access to past Meet the Expert calls
- Monthly Gold Mastermind teleconference call, packed with great business-building ideas and information
- Special offers and discounts on Tree of Light products
As a Gold Associate you receive all of this for just $76 per month. You could spend far more than that on one newspaper ad or radio spot and get less promotional benefit from it.
a Silver Associate Membership
If your business isn't quite large enough to be ready for the Gold Associate Program, our Silver Associate Program is a great way to get started in promoting your business. The Silver Associate Program includes:
- 50 copies of Sunshine Sharing
- 4-8 pages of Product Handouts on the featured monthly products (which will be delivered with the Sunshine Sharing)
- Access to the Associate Area of the Tree of Light Web site, where handouts and back issues of Nature's Field will be available
- Printed delivery of Nature's Field
- Right to purchase additional copies of Sunshine Sharing and Sunshine Sharing Back Issues at $5.00 per bundle of 25 copies (Non-subscribers can't purchase back issues of Sunshine Sharing)
Silver Associate Membership in the Sunshine Business-Building Alliance is $32 per month.
NSP Business Builders Alliance
Upcoming Themes
November 2007 - Digestive Upset
December 2007 - Anxiety
January 2008 - The Seven Basic Supplements Everyone Needs
February 2008 - Women’s Health Problems
March 2008 - Men’s Health Problems
April2008 - Brain Health
May2008 - Pregnancy, Nursing and Infants
June 2008 - Herbs and Supplements for Sports
July 2008 - Bone Health
August 2008 - Fibromyalgia
September 2008 - Herbs for Teenagers
October 2008 - Herbs for the Elderly
November 2008 - Candida
December 2008 - Healthy Drinks & Snacks
MENTION AFFILIATE #27084 WHEN JOINING
If you would like to join The Tree of Light with a Gold or Silver Associate Membership. Please give Affiliate #27084 so that Steven knows who referred you to this program. I have been a Gold Associate since the inception two years ago and it has been such a wonderful learning experience. The tools are phenomenal. All the information is put together for you, in a simple to use format, allowing you to use them to teach and build your Nature's Sunshine business.
Visit http://www.treelite.com/SBA/index.php to sign up for this great program.
Karen Herrmann-Doolan, NSP District Manager
posted by Karen Herrmann-DeSantis, Herb Specialist, Natural Health Educator | 7:35 AM
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